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How we define the company's values based on our history

Nice to meet you, we are equal | BI & Data Engineering. We were founded in 2021, during the pandemic, driven by the vision of two young engineers—André Azevedo and Vitor Rodrigues.

André and Vitor were hired to organize the Business Intelligence area and implement a data-driven culture at the Santa Apolônia retail network in Santa Catarina. Within just a few months, they automated processes and introduced several improvements to management.

Reports that previously took days to produce and were only available once a month began to be updated daily, becoming integral to the leadership's day-to-day business management.

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Seeing the positive changes that a data-driven culture brought to the retail network, André and Vitor were confident that many other organizations could also benefit. They approached the company’s director to present the idea and prospect their first client. This is how Santa Apolônia became the first brand to entrust its data to equal.

In 2021, during our early days, we were incubated in one of Santa’s stores—affectionately how we refer to this client—for five months. During this time, we also invited Ricardo, an engineer, to join the founding team.

Following the project with Santa, client referrals became a natural process, and most of our clients came through recommendations. We grew in both clientele and team size, moving to an office in downtown Florianópolis. In 2024, we moved again because our space could no longer accommodate our growing team.

We strongly believe that data can help companies understand themselves better and make smarter decisions. Our vision is to become a highly impactful company in every organization we work with and to be recognized as an excellent place to work.

At equal, we understand that our greatest asset is our people. More than just a company, we are building a community of individuals passionate about fast, accurate information and united by shared values. Discover our values below:

Our essence

Mission

Transform data into intelligence and results for organizations.

Vision

To be recognized as a high-standard BI consultancy internationally.

Values

Data-driven

We work to ensure that companies, starting with our own, are data-driven. This means not only extracting and processing data but also having business vision to understand which analyzed data truly makes a difference. It’s about smart data—focusing on optimizing and generating insights for the business—and intelligence to transform data into actionable information for strategic decisions.

Collaboration

We are a multidisciplinary team composed of professionals with diverse, complementary skills. We share knowledge, are eager to help, and foster a sense of community—a feeling that makes us realize we are part of something greater, united by common goals and values. We encourage collaboration within the team and strive, as a company, to support each team member. We understand that collaboration also means having the humility to admit when we don’t know something, owning up to mistakes, and seeking help. Together, we are stronger and can go further.

Proactivity

We are a company made up of people with the drive to grow, expand, and leave our mark on the world. This drive is fueled by the desire to bring the positive impact of data to many new places. To achieve this, it’s essential to take initiative and act proactively rather than reactively. We are proactive and know how to work with autonomy.

Excellence

We are a company made up of people with discipline, dedication, and passion for our work. We deliver with exceptional quality and a focus on results, always striving to stay at the forefront and exceed expectations. We combine the latest innovations in the data market with well-established knowledge of what is effective in this field. We take ownership of our clients' businesses as if they were our own, just as we expect every team member to feel the same sense of ownership toward Equal.

Adaptability

We are constantly evolving, keeping pace with our clients and the market, and we strive to view changes as opportunities for growth. We serve companies from various industries, with diverse cultures, and in each situation, we adapt to deliver the best. We possess resilience and flexibility, enabling us to navigate different environments—transitioning seamlessly from the formality of suits and ties in a traditional consultancy to the informality of flip-flops and a flexible dress code in our own office.

Integrity

We understand integrity as a commitment you make to yourself. Our integrity is tied to the promise of doing the right thing, even when no one is watching, acting transparently, and owning up to mistakes when they occur by correcting them. This is how we build trust, whether with individuals or organizations. It is this value of integrity that enables us to handle highly sensitive information: our clients' data.

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