Quem somos | equal BI

How we define company values based on our history

We are equal | BI & Data Engineering. We were born in 2021, in the middle of a pandemic, from the vision of two young engineers - André Azevedo and Vitor Rodrigues.

André and Vitor were hired to organize the Business Intelligence area and implement a data-driven culture in the Santa Apolônia retail chain in Santa Catarina. In just a few months of work, they automated processes and brought several improvements to management.

Reports that used to take days to produce and were only available once a month are now being updated daily and are being used by leaders in day-to-day business management.

Seeing the positive changes that the data culture had brought to the retail chain, André and Vitor were sure that many other organizations could also benefit. So they approached the company's director to pitch the idea and prospect the first client. Santa Apolônia thus became the first brand to entrust its data to equal.

In 2021, as newborns, we were incubated in one of Santa's stores - as we affectionately call the client - for five months. During this time, we invited Ricardo, also an engineer, to join the team of partners.

After working at Santa, referrals became a natural process and most of our clients came that way. We grew in number of clients and staff and moved to a headquarters in the center of Floripa. In 2024, we moved again because our office was no longer big enough.

We strongly believe that we can make data the way for companies to know themselves and make better decisions. We want to be a company with a very high impact on all the organizations in which we operate and recognized for being a great place to work.

At equal we understand that our main asset is people. More than a company, we are building a community of people who are passionate about fast and accurate information and who share values. Get to know ours below:

Our essence

Mission

Transforming data into intelligence and results for organizations.

Vision

To be recognized as a high-standard BI consultancy internationally.

Values

Data-driven

We work to ensure that companies, starting with ourselves, are data-driven. This means not just extracting and processing data, but having the business vision to understand which analyzed data really makes a difference. It's about smart data, focusing on optimizing and generating insights for the business, and about intelligence to transform data into actionable information for strategic decisions.

Collaboration

We are a multidisciplinary team, made up of professionals with different skills that complement each other. We share knowledge, have a willingness to help and a sense of community - a feeling that makes us realize that we are part of something bigger, united by common goals and values. We encourage collaboration among the team and as a company we seek to collaborate with each team member. We understand that collaboration also lies in the humility of admitting that you don't know everything, accepting mistakes and seeking help. Together we are stronger and go further.

Proactivity

We are a company made up of people who want to grow, expand and leave our mark on the world. This drive is motivated by the feeling of taking the positive impact of data to many new places. This requires initiative, acting in advance rather than reacting. We are proactive and know how to work autonomously.

Excellence

We are a company made up of people with discipline, dedication and a passion for their work. We deliver with exceptional quality and a focus on results, always seeking to be at the forefront and to surprise. We combine what's new in the data market with consolidated knowledge of what's effective in this segment. We feel a sense of ownership of our clients' businesses, just as we expect every employee to feel this way about the company. equal.

Adaptability

We are constantly evolving, keeping up with our clients and the market, and we look at changes as opportunities for growth. We serve companies from different segments, with different cultures and, in each situation, we adapt to deliver the best. We have the resilience and flexibility to move between different environments - from the formality of a suit and tie in a traditional consultancy to the informality of flip-flops and a flexible dress code in our office.

Integrity

We understand integrity as a commitment that you make internally, to yourself. Our integrity is associated with the commitment to do the right thing, even if no one is looking, and to act transparently and admit mistakes when they happen and correct them. This is how we build relationships of trust, whether with people or organizations. It is the value of integrity that allows us to handle highly sensitive information: customer data.