Turn problems into data and data into solutions
The key to the future lies in the clarity of the present and the turning point happens when your company invests in data analysis.
With equal BI consultancy , your data is transformed into results-driven operations, resource optimization and increased efficiency.
Every business challenge is a data issue. Find the answer with equal BI
Is your company struggling with...
Lack of vision and control
Many companies lack a clear view of the internal and external environment in which they operate. This makes it difficult to identify bottlenecks and inefficient areas, as well as to make faster and more accurate decisions. By implementing a data-driven culture, this lack of visibility is no longer an issue.
Operational inefficiency
Without continuous improvements in processes and technologies, companies may face high operational costs and low productivity. By integrating data analysis into operations, it's possible to optimize work and drive innovation across various fronts, such as market expansion and new business models.
Lack of alignment
Lack of alignment and communication is a major obstacle to growth. Teams that don’t understand each other can end up with contradictory goals, rework, and waste resources. The solution is to invest in business intelligence so that everyone can speak the same language, in a transparent and collaborative manner.
Results of companies that invest in data analysis and BI
This is what the Santa Apolônia retail chain saved in 5 years by implementing Business Intelligence in its inventory
From the strategic meetings of the Mormaii Fitness franchisor based on data from BI dashboards.
It was the number of hours saved in 5 years after automating the calculation of sales commission.
What our customers say
“equal has been a very important strategic partner in the expansion of our products since the end of 2023. They supported us throughout the implementation of the Insights solution and remain our choice for platform maintenance and the creation of new dashboards and reports. Together, we are offering the market the best data analysis solution in the fitness industry.”
Dilson Mendes
VP of Product and Technology at ABC Evo
" equal has a team of committed, qualified professionals, with the skills to work at any level, from small companies to multinationals. At Mormaii Franchising, the Equal team is always working proactively, seeking to help us with data analysis so that we can advance in business intelligence. Managing without data is working on guesswork and nowadays there is no way for a company that wants to be successful and competitive to work this way."
William Melilli
Founding partner and expansion director of Mormaii Franquias
“You are not just a team or a company that delivers Power BI dashboards, but also good listeners, willing to learn mutually. This is great because it shows that you don’t follow a rigid script but are open to adapting and considering other options based on feedback. This collaboration is something amazing to see.”
Jose Miguel Ruiz Cortés
Sr. Software Engineering Manager at Glofox
A customized data solution for your business
Book a consultation and understand the advantages of our Strategic Consulting for your organization
How Strategic Data Consulting
We use the SCRUM methodology to ensure agility in deliveries, client visibility, and to make corrections and adjustments along the way when necessary.
Before the contract is closed
Initial conversation and diagnosis of your company's needs
01
Customized proposal presentation for your business
02
After the contract is closed
Alignment with project team + schedule definition
01
Mapping of processes and data sources, definition of technologies and infrastructure
02
Data Engineering: Data Warehouse design, Cloud and Security configuration, integrations, and governance.
03
Definition of strategic indicators, creation of dashboards, training and advanced analysis
04
Throughout the project, periodic monitoring and alignment meetings
Development stacks and tools we use
Pillars of a data-driven culture
Our Strategic Consulting is based on pillars that will support decision-making in your organization and drive its innovation and competitiveness in the market.
Processes
The implementation of effective processes is vital to ensure that data is collected, stored, processed, and visualized in a consistent and systematic manner, generating reliable insights. It's important to focus on standardization, governance, and integration, considering the entire data lifecycle.
Technologies
The right tools and platforms play an essential role in a data-driven culture. In this pillar, we focus on infrastructure, data warehouses and data lakes, Business Intelligence tools, and data analysis for building dashboards and reports, automation, documentation, data security, and privacy.
People
Processes or technologies will be of no use without team adoption and leadership support. Developing analytical skills and promoting a data-driven mindset within the team is essential. To achieve this, we assist your company with training and capacity-building in the use of our solutions, dashboards, and reports.
Data lifecycle: the life cycle of data in an organization
Interpretation
It is when decisions are made based on data, and your company will effectively experience the benefits of a data-driven culture. Interpretation generates insights for decision-making and also for internal improvements, which can influence data generation by including new processes and sources.
Visualization
For visualization, we use Power BI, one of the most widely used Business Intelligence software globally. With it, you can create advanced analytics dashboards, predictive and prescriptive analyses, and AI models.
Generation
Every process or activity within your company generates a series of data. Some examples of data sources include Meta, Google Analytics, and CRM systems.
Management
The next step will be to develop the programming and code that will transfer data from the database to the dashboards and reports, creating indicator visualizations that will transform your business decision-making process.
Extraction
To use data in favor of your company's strategy with Business Intelligence, we will retrieve it from its respective sources and transfer it to a structured database for analysis.
Processing and storage
There are two main types of databases for business intelligence: Data Warehouse and Data Lake. The choice of which type to use will be assessed based on the project's needs.
Steps of data interpretation
1. Descriptive
What happened? This is the first step, where we use data to understand the current state of the organization and draw insights.
2. Diagnostics
Why did it happen? This is the stage where we begin to make sense of the data and formulate hypotheses about the reasons that led to that state.
3. Predictive
What is likely to happen? By understanding the history that brought us to the current scenario, we can move forward to analyze what is likely to happen if the same conditions persist.
4. Prescriptive
Which decision to make? Based on data analysis, considering history, cross-referencing of information and possible scenarios, it is possible to make better decisions.
Main benefits of investing in our
Strategic Data Consulting
Operational efficiency
Identify bottlenecks and inefficiencies in internal processes, reduce operational costs, increase productivity, and optimize resources
Strategic Alignment
Consulting helps establish clear metrics and KPIs, ensuring that all areas of the company are aligned with the overall strategy
Process Automation
The consultancy identifies areas where automation can be implemented, reducing errors and manual work hours, and saving time.
Better Risk Management
Predictive analytics can help identify potential risks and create strategies to mitigate them, reducing vulnerability in crises
Data Integration
Consulting facilitates the integration of different sources, providing a holistic view of the company and deeper insights into the business
Competitive advantage
The strategic use of data not only improves internal performance but also enhances the ability to compete in the market effectively and sustainably.
equal in numbers
Our cases
ABC Glofox
How ABC Glofox invested in the Business Intelligence functionality of its platform to create a new source of revenue and improve customer loyalty
Mormaii
How the Mormaii Integrated Studios network gained agility and efficiency in management and strategic decision-making by investing in Business Intelligence
Frequently asked questions
What is data strategy consulting?
Data strategy consulting is a service that helps companies effectively collect, analyze, and interpret data, aiming to improve decision-making, optimize processes, professionalize, and drive management.
What are the benefits of investing in data strategy consulting?
The list of benefits is extensive, with the main ones being: informed decision-making, increased operational efficiency, customer experience personalization, identification of market opportunities, and improved risk management.
How does the data strategy consulting process work?
Our process involves an initial analysis of existing data, mapping processes and data sources. In this first phase, we also immerse ourselves in the client's business to identify objectives and strategic indicators. Once the first part is completed, we develop an action plan and a timeline for implementing the data engineering and business intelligence stages.
We use the SCRUM methodology, which allows us to make partial deliveries throughout the project and perform validations to understand if we are on the right track regarding the client's objectives, adjusting the course when necessary.
With the delivery of the first dashboards and reports, we move on to the training phase for the client's team to use the developed solutions.
What types of data do you analyze?
We analyze data from various sources, including sales, marketing, operations, financial, and customer feedback data, among others. Potential data sources for extraction and processing include CRM, ERP, WMS, TMP, LMS, Google Analytics, Meta Ads, employee time-tracking software, etc.
What is the profile of companies that benefit from data consulting?
Companies from all sectors can benefit. The essential prerequisite for success with data consulting is leadership engagement in the project. It is important to understand the value of data analysis for professional management, improved operational efficiency, and strategic decision-making.
Regarding company size, those that generally achieve the most positive results with consulting are medium and large companies with annual revenues above BRL 50 million.
How long does it take to see results after implementing consulting solutions?
The time needed to see results can vary depending on the project's complexity, but many companies start to notice significant improvements a few months after implementation.
What is needed to start a data strategy consulting project?
To get started, we need to hold an initial meeting to understand your needs, objectives, and the current state of the company's data. From there, we can develop a customized action plan.
What is the cost of consulting services?
The investment varies according to the scope of the project and the specific needs of the company. We offer a personalized proposal after the initial analysis.
How does data strategy consulting ensure the security of my data?
We follow strict security and privacy guidelines to protect our clients' data, ensuring compliance with applicable regulations. These guidelines will be specified in your contract.
How can I get in touch to find out more about your consultancy services?
You can contact us via our contact form, email or Whatsapp available on the page. We are happy to discuss your needs and how we can help.
